Reassuringly soft and playful first friends. Introduce your little one to their new favourite friends. Mamas & Papas' Welcome to the World toy and gift collection is full of reassuringly soft and friendly characters your child is sure to love. Our bestselling range brings a new collection of elephant, bunny, giraffe and zebra characters to the world. At the centre of it all is the character of Archie the Elephant. A companion your little one will remember and want to keep by their side, forever.

With our Bear Comforter, your child will always have a friendly face nearby. The luxuriously soft comforter is made with gentle faux fur so it's perfect for cuddling up with at nap times. It comes with textured fabric tassels that are ideal for little hands to play with and explore. What's more, you can create the perfect present when you personalise the comforter with baby's name.

Mamas & Papas' Welcome to the World toy and gift collection is full of reassuringly soft and friendly characters your child is sure to love. Our bestselling range embraces super soft faux fur for a luxury feel that's perfect for cuddles. Realised in crisp whites and subtle greys, with additional pops of colour, this range embodies stunning contemporary design and breathes new life into traditional soft toys.

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