Mamas & Papas' Welcome to the World toy and gift collection is full of reassuringly soft and friendly characters your child is sure to love. Our bestselling range embraces super soft faux fur for a luxury feel that's perfect for cuddles. Realised in crisp whites and subtle greys, with additional pops of colour, this range embodies stunning contemporary design and breathes new life into traditional soft toys.

A companion your little one will remember and want to keep by their side, forever. You never forget your first friend. And when your first friend is an elephant, you can be sure they'll never forget you. Our Archie the Elephant character is perfect for newborn babies. The super soft, luxurious faux fur design means it's perfect for cuddling up to at bedtime, and ideal for little hands to grab and explore at playtime.