Mamas & Papas' Wildly toy and gift collection is full of reassuringly soft and friendly characters your little one will love.

Our bestselling range embraces super-soft faux fur for a luxury feel that's perfect for cuddles.

This spiral activity toy attaches to your little one's pushchair or carrycot to keep them smiling whilst you're out and about. Featuring our friendly Wildly characters, it's got crinkly textures, a squeaker and a jingle, and is finished with super-soft faux fur that baby will love to touch and feel.